Description: Rebrand an existing cleaners company.
Design Goals:
I chose Seventh Generation cleaning products because the company focuses on sustainability and conserving natural resources. The goal was to design a skin care product line for Seventh Generation that is better for the environment and most beneficial to our overall well-being. The concept was to keep the packaging design clean and simple to reflect the safe and healthy products.
Year of Completion : Spring 2016
Course : Packaging Design 3
Instructor : Thomas McNulty
Description: Design a layout of a 80-page book based on patterns.
Design Goals:
Link: Guide to the Mind is a publication that focuses on the flaws of the brain, covering topics like blind spots and the Baader-Meinhof Phenomenon. The human brain has the tendency to find meaningful patterns in meaningless noise. I chose to use minimal color, repetition and negative space throughout the book, with illustrated charts and graphics to support each chapter's unique topic.
Year of Completion : Spring 2015
Course : Typography 3
Instructor : Carolina de Bartolo
Description: Design a tourist website and mobile app for my hometown.
Design Goals:
San Jose is a large city in Santa Clara County, California filled with different demographic neighborhoods. I designed this website with some information about popular featured attractions and upcoming events. Because San Jose is so diverse,the pairing app I chose to design for San Jose is a pocket translator to help translate different signs or speech to help understand better.
Year of Completion : Spring 2015
Course : Graphic Design 3
Instructor : Katie Freathy
Description: Design a new identity and a multi-page layout concept to inform of a company's social responsibility report.
Design Goals:
Whole Foods Market has taken an approach of focusing on sustainability with the mission to make the world a better place. After researching about the company, I designed the 2016 Whole Foods Green Mission Report with photographs from their past events and with text to reflect their environmental goals and efforts.
Year of Completion : Fall 2016
Course : Visual Systems 2
Instructor : Marc English
Description: Revive a brand with motion design.
Design Goals:
I picked Dow Chemicals because of its bad reputation to show in a new point of view. In a rapidly urbanizing world, the provision of affordable house is important. House building is one of the largest energy-consumers in the world, over one-third of total final energy consumption and is an important source of CO2 emissions. After much research, I found that Dow has developed some cost-effective options for housing that uses less resources which cuts consumption and emission. To make the information more exciting, I chose to design in a whimsical way.
Year of Completion : Spring 2017
Course : Typography 4
Instructor : Wioleta Kaminska
Description: Design a retail store that sells a wide range of products and sub-brands.
Design Goals:
Decadence is a retail store that sells a wide range of chocolate, chocolate gift boxes, coffees, and pairing sweet wines. Decadent uses the finest quality ingredients to deliver delicious bites of luxury so I decided to design the store layout and packaging to be elegant like the luxurious Art Deco style. Decadence paired beverage sub-brands are The Golden Bean and the sweet wines of Sapor.
Year of Completion : Spring 2018
Course : Packaging Design 4
Instructor : Thomas McNulty
Description: Develop brand identities and extensions for a company that doesn't offer a skin care line.
Design Goals: I designed a skin care product line for Harley Davidson that work instantly to repair and protect from the harsh conditions of being on the open road.
Year of Completion : Spring 2016
Course : Packaging Design 3
Instructor : Thomas McNulty
